From now on, you can reach Lengow’s UK sales cell, including Mariko Komaki and Yacine Merad, to this new phone number: 0203 445 1000.

Our Account Managers for the United-Kingdom will be pleased to answer your call and give you all the information you need to know about Lengow and its solution.
Either you have a question or want a demonstration, dial 0203 445 1000 and Mariko or Yacine will be at your disposal.

They can also be reached at their email address: mariko@lengow.com and yacine@lengow.com.

For further information about Lengow, you can also visit our website, www.lengow.co.uk, follow us on Twitter, @Lengow_UK, and like us on Facebook.

For a few months, Lengow has proposed an API which has allowed you to recover and run all your statistics and orders on marketplaces and other distributors.

In order to go further, Lengow now puts forward an evolution of its API that enables to manage part of your account via a PHP Wrapper (ASP/ASP.net coming soon).

Each account can now amend all its information and run by distance its feeds to create VIP accounts or change the CPC options of its feed and categories.

Available now within each Lengow account, an entire documentation is at your disposal!

Methods and actions available:

Feeds
• Listing
• Update
• History

Customer
• Update

Groups
• Listing
• Create
• Update

VIP
• Listing
• Create
• Update

Statistics
• Listing

Commands
• Listing
• Update status

We are pleased to announce that Lengow has been selected as a finalist for Red Herring’s Top 100 Europe Award. This is a prestigious list at the initiative of Red Herring – global media company which unites the world’s best high technology innovators – honoring the year’s most promising private technology ventures from the European business region.

Lengow has been selected among the most innovative companies from a pool of hundreds from across Europe. Our company was evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into our industry.

« This year was very rewarding, » said Alex Vieux, publisher and CEO of Red Herring. « The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Lengow shows great promise therefore deserves to be among the finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2012 crop will grow into some amazing companies that are sure to make an impact. »

The Top 100 winners will be announced at a special awards ceremony the evening of April 25 at the event, in Amsterdam.

We are very pleased to announce you that Lengow will participate to the Internet World Exhibition which will take place from the 24th to the 26th of April in London.

Internet World Exhibition is the UK’s longest running, best attended and biggest annual event for digital marketing and online business, attracting over 12,000 visitors and more than 300 exhibitors.

We count on you to come and visit us! So let’s meet on our stand E4002, Earls Court 2, Warwick Road, London, SW5 9TA.

You will also have the opportunity to attend our conference: Optimizing quickly and easily the profitability and visibility of your online campaigns. This seminar will be held on Wednesday 25th of April in the Mobile Theatre, 10h-10h30.

Check out opening times below:

- Tuesday 24th April 2012
9:30-17:00
- Wednesday 25th April 2012
9:30-17:00
- Thursday 26th April 2012
9:30-16:00

If you want to have an appointment with one of our Account Managers and/or attend our seminar, please click here.

Lengow and its team are looking forward to meeting you!

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Lengow has been proposing for a few months to index quickly and easily your products on eBay.

In order to sell more and better, eBay advises etailers to personalize their shop to offer Internet users the closest brand’s environment.

Because you don’t necessarily have time or means to realize your eBay shop’s own design, Lengow makes available a gallery of templates, totally free, within its solution.

Lengow puts forward a list of several templates (including a choice of colors) to create the closest design to your shop.

Then, you just have to implement this design to all your adverts. This way, your adverts on eBay will immediately come out with the colors chosen design.

Each template includes each advert’ element in order to integrate in the design important information such as the title, the description, the price and postage.
Therefore, you will be able to fund these elements as you want and personalize even more your template.

Lengow also offers, with these templates, a HTML kit to put in your eBay BackOffice in order to design your entire eBay shop.

Now available within the solution, lengow will very soon offer several dozens of free templates!

We are very pleased to announce that Nenad Cetkovic, former South Europe MD at Affilinet (French affiliate platform, leader in Europe) has joinded Lengow! He runs our new office in Paris, which opened on the 1st of March.

Nenad Cetkovic has been working in the Internet field for over 10 years. He previously run Affilinet for the Souther Europe market and was before a MD at 01net and CadresOnline. He also hold the same position for the Internet activities of the group NextRadioTV. He now joins Lengow to run the European operations from the new Parisian office located 25 Boulevard de Strasbourg.

« I am pleased to join Lengow, its team and their founders, who managed  to settle and develop company on the French market as the preferrential partner of each e-commerce company. I am looking forward to building, with our future international team in Paris, a new step in the history on Lengow. »

As European Operations Director, Nenad supervises Lengow’s activities on European markets : United Kingdom, Germany, Netherlands, Spain, Italy, Poland and Portugal. He will set up the company’s growth strategy in those countries. Lengow is now experiencing an important step in its development. Indeed, with the Paris office opening, we want to centralize the main European markets. That’s the reason why we are recruiting about 20 persons by the end of 2012.

We are delighted to welcome Nenad Cetkovic within Lengow. He will bring to the company his experience and his professionalism. It is a new start, full of projects, for the entire team!

When you sell on marketplaces, one of their great business opportunities is to sell all over the world…

Your company is well established in your country and, therefore, you decide to sell in other ones such as Deutschland, France, Russia, and so on (if you deliver and ensure an after sales service in those countries, of course).

To sell all over the world, you must provide the marketplaces (which allows you to sell in the targeted countries) translated product file cards in all languages you want.

It often curbs the commercial growth and remains tedious and costly. From now on, Lengow allows to automatically translate your product catalogues in order to provide marketplaces your products translated in the language you want.

Lengow proposes more than 50 languages within its solution and allows a reliable translation which you could change as you want.

Thanks to this new feature, you will be able to develop your company and sell your products worldwide!

When you sell on comparison shopping sites, or other supports such as affiliate platforms and marketplaces, it is necessary to assess the number of clicks and sales generated by your different partners.

Lengow has its own tracking solution which allows to track all data and to bring out a ROI, conversion rates, but also a lot of others collectors.
In addition to those collectors, Lengow now offers you to evaluate the number of display of all your products and to generate a CTR.

In practical terms, Lengow calculates each time the product is displayed by an Internet user. This way, the information is taken in the e-commerce tracking solution.

Thanks to this new features, the Lengow team gives you the opportunity to increase your profitability analysis and will offer you a lot of surprises.

This exciting news was announced this morning during the LeWeb 2011 event in Paris. We are delighted to announce that Lengow is strengthening its partnership with the eBay group by joining its X.commerce application platform, under the section « product catalogue management » for e-marketing campaigns. There are also several other new partners joining eBay’s global ecosystem this morning: read X.commerce’s press release here.

Officially launched by eBay last October, X.commerce is an application development platform for online retailers and developers. The platform assembles tools and features of various sites and products within the eBay group, including the eBay marketplace, the PayPal payment system, the Magento e-commerce platform and other partners.

The X.commerce platform gives retailers and developers access to a complete library of electronic commerce-related technologies, such as shopping carts, payment services and inventory management. The idea is to provide a wide variety of e-commerce applications which respond to the evolving needs of online merchants, and which are notably marked by interactions with social networks, the development of mobile commerce, etc.

In order to increase its panel of tools, X.commerce has added several new partners to its platform, and has chosen Lengow for the management of product catalogue feeds on the multiple online distribution channels we offer. The platform has also announced partnerships with the following companies: FreeAgent, Kaabage, Kenshoo, La Poste/So Collissimo, Locayta, Postcode Anywhere, Shipwire, Synolia and Tradebox.

We are very proud to join the X.commerce ecosystem; this is a real opportunity for us and notably for our international development!

A new adventure for Lengow starts today!

Lengow allows all online retailers to reference and sell their products on the main European & worldwide marketplaces.

For merchants, marketplaces offer a huge opportunity to sell their products outside of their e-commerce stores. One of the major challenges of selling on marketplaces, aside from the strict product catalogue structure, is inventory management.

Precise inventory management is paramount to ensuring perfect product availability on every targeted marketplace.

In order to help e-tailers to better centralize and manage their stock levels, Lengow has launched an inventory management algorithm within its solution. This allows for updates on every marketplace as well as other distribution channels whenever a sale is made on one of these channels.

Concretely, once an order is placed on a distribution channel, Lengow decreases the merchant’s stock level according to the product(s) sold on all channels, even comparison shopping sites.

Thanks to this system, the merchant is guaranteed that his inventory will be updated on all channels once a sale is made.

You no longer have to worry about overselling products, due to a sale being made on one channel and your stock not being updated on the others!

This inventory management system, launched today in Beta, will be available for all of our merchants in the coming days, and for no additional cost!