Performance Marketing Insights is a two-days inclusive performance marketing conference & exhibition that will be taking place in London on Tuesday-Wednesday, 29-30 October, 2013.

This event hosts more than 100 industries, with high profile speakers willing to share insights on advanced multi-channel strategies. PMI is expecting over 1,200 attendees.

As we speak, all Lengow’s efforts are pushing towards helping you achieve better online marketing performances across any online distribution channels including Price Comparison Sites, Marketplaces, Affiliation, AdExchanges, Retargeting, Sponsored Links and more.

Lengow’s UK Team will be available at Stand 38.

If you have been lucky enough to reach a certain level of success in your business, you may be looking to expand your activity beyond borders. More specifically, you may have already considered selling your products to the French market. But you may be also wondering if you’ll eventually need to learn French (good luck with that), if you’ll need to open a subsidiary in France? Or maybe even pay taxes over there? Relax, the answer is ‘no’. But here are a few hints for you about marketplaces selling in France.

How’s e-commerce doing in France?

France is Europe’s 3rd market in value with around 45 billion € in cumulated online revenue in 2012, just behind Germany (50 billion €) and UK estimated to be a 90 billion € market the same year.

Specialists estimate that France counts 110.000 to 130.000 online shops (source) but professionals and service providers consider that the amount of e-shops that are ‘active’ (meaning ‘the ones who actually make money online‘ basically) is much smaller.

France has a slowly decreasing average basket value of 85€ per transaction (-1% versus year before). But this particular KPI being decreasing year on year is not necessarily a wrong sign. As shoppers integrate more and more online purchase in their consumption patterns, they tend to shop more often for smaller amounts and for a wider range of articles. This is compatible with the increase of number of transactions that went up by 25% in 2012.

Should you sell your products in France ?

Well, depending on the type of products you’re specialized in, the answer can be somehow different. However, French shoppers are sensitive to a wide range of offers including fashion, travel, home furnitures, high-tech and electronics, so there’s a lot of product categories that can appeal to French people.

10 reasons why you should bet on marketplace selling :

1°) Marketplaces are among the fastest growing e-commerce websites worldwide. French versions of Amazon, eBay, Pixmania or Rakuten’s PriceMinister receive millions of visitors each month. So, it’s highly unlikely that you will not reach your target, even abroad.

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Last week, Lengow announced Pipeline, a new tool that will be available on October 15th. Pipeline is Lengow’s new feature that lets you track and analyze buying patterns on your e-commerce website.

Integrated within it’s tracking solution, Lengow Pipeline allows it’s online retailers to track and analyze buying patterns on their online stores.

Thanks to this tool, online retailers can track the source and the journey of both abandoned and completed purchases on their webstore, as well as which channels the user went through before.

Pipeline is very simple and intuitive yet powerful and very rich in data. Lengow’s statistic dashboard gathers multiple information allowing to fine analyze and tune e-tailer’s acquisition strategies. New e-merchants are able to visualize all the channels which participated in the sales, not only the last one !

This tool, with its multiple data sources, allows online retailers to make intelligently informed decisions when building customer acquisition strategies.

Moreover, with its simple, powerful, and intuitive interface, you will be set up and benefiting from pipeline’s data in only a few minutes.

Build the purchase funnel that suits your case :

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