To end the year on a high note, our teams from Nantes, Paris and Montreal made a great surprise!

The idea was simple: each team had to take a picture that best represent Christmas within their respective city.

Lengow’ teams successfully took up this challenge! Discover below the 3 photos of the 3 teams (click on the pictures to enlarge).

Pic 1: Montreal

Pic 2: Nantes

Pic 3: Paris

To vote for your favourite picture, please leave either a comment briefly explaining your choice OR simply “Like” your favourite one within our Facebook page:

Among the people taking part in the vote, a winner will be drawn at random on the 2^nd of January. He or she will receive a great surprise

Thank you and good luck!

 

Selling better and selling more is what every merchant is looking for. That’s why they are always searching for efficient distribution channels to increase their sales and means of reaching new audiences.

A marketplace is an important marketing tool on which sales can be easily boosted. In the United-Kingdom, the two biggest marketplaces are Amazon – 19 million unique visitors per month* – and eBay – 17 million unique visitors per month. Ebay, Amazon and Pixmania account for 27 % of total online retail sales and all marketplaces put together allow you to reach a massive slice of the total UK population. UK audiences are focused on 5 major marketplaces – Amazon, eBay, Pixmania, Play and HMV.  In 2011, UK shoppers made 84.6 million visits to online retail sites on Cyber Monday – which was the 3^rd of December this year – , with Amazon and eBay representing 28 % of all retail visits on that day**.

Marketplaces are therefore a key distribution channel massively used by internet users. They buy on marketplaces because of the extensive supplier base, the quality of product descriptions, security, products availability and promptness in delivery. When an online merchant integrates a marketplace, he has the guarantee:

• to boost his turnover
• to control the acquisition costs (pay per sale, not per click)
• to benefit from the quality of traffic and notoriety
• to take advantage of the reputation and indexing of these well-known marketplaces
• to diversify the distribution network and increase visibility.

More than 60 % of our clients have already integrated a marketplace and for most of them, marketplaces represent more than 40 % of their turnover. Hence, building a strong marketplaces strategy is very important as part of an e-tailer’s on-line marketing strategy. Change, adjust, adapt, add information as soon as you can in order to increase your visibility on each marketplace. It is necessary to optimise your data and to give internet users as much  information as possible about your products and delivery service. As a leading partner with marketplaces, Lengow supports you in the optimisation of your marketplaces shops. To be more visible on eBay for example, you can personalise your shops thanks to our eBay templates and you can optimise your data thanks to Lengow tools.

Boosting sales is essential but targeting new audiences is crucial as well. When you sell on marketplaces, one of the great business opportunities is to sell all over the world. Cross-border trade is a strong means of keeping the growth up and expanding the targeted audience. More and more European shoppers don’t hesitate to buy abroad. But to obtain consumers’ confidence, e-shops must be perfect and especially perfectly well translated, particularly on marketplaces. So drawing attention to translation is necessary but it is often tedious and costly work. Lengow helps you to sell abroad and offers automatic translation of your product catalogues in order to provide marketplaces with your products translated in the language you want.

Lengow offers more than 50 languages within its solution with an accurate translation that you could change as you want. Furthermore, with this features you can also centralise the management of your international e-shops and benefit from detailed statistics for each country.

With Lengow, think global!

 

*Source: http://www.alexa.com

**Source: http://www.bizreport.com

 

Jaques of London is the oldest games company and sports manufacturer in the world. Passed down from father to son for six generations, Jaques have been responsible for inventing many well known games, such as Croquet, Ping Pong, Snakes and Ladders, Ludo, Tiddledy Winks, The Staunton Chess Set, Happy Families, Snap and many more.

We are delighted to interview Joe Jaques, Jaques of London Commercial Director.

 

On which e-marketing channels do you position yourself and why?

We currently have 3 front end magento websites, jaqueslondon.co.uk, jaquesamerica.com and croquet-set.com. We try and position our UK site across as many platforms as possible. Our favorite e-channels are all of the Amazon European wide stores, shopping.com, and naturally Google Shopping. We are adding as many as we can as fast as we can, as with careful budgeting and correct retail prices, conversions are nice and profitable.

What are the daily problems encountered in this type of feed management?

The hardest part is keeping all of the bids per item under control. Lengow platform makes it easy to see which e-channels are working at any given point in time. Just because an e- channel doesn’t work one week doesn’t mean to say it won’t work the next. Keep a close eye on them all and TEST TEST TEST!

How does Lengow help you to solve these issues?

It simply would not be possible to have the e-channels without a team of 5 people working full time at Jaques HQ. Lengow doesn’t help as such. It simply would be impossible without them. And now we have the feeds we can’t imagine life without them.

What features proposed by Lengow help you to go further in your marketing campaigns?

The Amazon Europe interface. A great tool and such an obvious sale channel that I had missed.

How do you run specific periods such as sales period in your activity?

I will let you know – I am just testing price reduction promotion!

Why did you choose Lengow?

Because I was recommend them. I would recommend them anyone I can. It’s so important to have support they offer. I am not a technical person, but the team at Lengow really does make anything possible. To have email queries answered quickly by a dedicated team of highly knowledgeable people is priceless.

Even the sales team at Lengow knows the technical aspects in great detail – I can’t think of another e- solution in any sector that does this!

What advice would you give to an e-tailer looking for listing on comparison shopping sites/affiliate platforms?

With a dying high street and a tightening further of consumer spending traffic is increasing on the price comparison engines. Amazon also now seems to be the go to store for consumers. If you are not on all price comparison engines you have built yourself a store which is effectively in the middle of a forest were nobody goes! A good multi channel approach is vital in today’s world.

 

 

Since a year now, Lengow has been proposing a universal tracker that allows e-merchants to place quickly and easily one unique tag on the pages of their website.

For the record, thanks to TagCapsule, retailers only have one tag to manage, which encapsulates all partner trackers available in the Lengow solution, such as Google Analytics, Nextag, TradeDoubler, etc. The retailers’ website pages are equipped with a single tag, so they no longer have to worry if tags are installed correctly, if they work properly or if they are going to clash with other tags.

TapCapsule has now 50 trackers in its library. But Lengow wants to go further and now proposes merchants to install themselves trackers for their account.

Therefore, a retailer can install a new tracker on the pages of its website via a simple copy and paste manipulation within an interface. As a consequence, it becomes very easy for a marketing department to place complex trackers on an e-shop’s pages without the help of the technical department.

In the following weeks, Lengow will propose new features in order to strengthen its universal tracker. Stay tuned!

 

 

Christmas and the sale period are two important moments of the year for online merchants. Indeed, a big part of their turnover is made during this period.

Get ready for Christmas….

Christmas time is often the occasion for online buyers to make unusual purchases on Internet: quick delivery delay, lack of time, a bigger choice on Internet… It is therefore an interesting time for the acquisition of news clients. Getting ready for this period is essential: a disappointed buyer during Christmas time will become a lost client! So, the key to success is preparation.

For the reminder, online sales in December 2011 were up 30% year on year, and the last week before Christmas 2011 saw almost double the sales compared with 2010. As a token of this essential time of the year, 96% of e-shoppers expect to do some shopping online this Christmas and 26% believe that they will spend more online this year in the run up to Christmas*! During Christmas time, 96m UK internet visits went to retail websites, a 19.5% increase from 2010 figures*.

…and for the sale period:

Other fundamental time in the merchant’s selling cycle: the sale period! Indeed, this period is a strong one to increase turnover, so merchants must be well prepared. The next sale period starts in 2 months, on Boxing Day – 26^th December – , and lasts until the end of January.

Being efficient during the sale period is fundamental. For the record, Boxing Day 2011 was the biggest ever day for online retail in the UK: Britons spent 13m hours shopping on Boxing Day! Furthermore, overall UK retail sales grew by 2% in volume in January 2012 – during the sale period -, compared to the same time in 2011, and by 4.4% in value*. It is therefore a key moment of the year whose sales are growing year-on-year.

It is necessary to develop your distribution channels for these two key times. Lengow allows online retailers to program specific actions and centralize your management in order to save time.

Lengow can help online merchants make the most of the festive season and establish a plan for their seasonal promotions.

If you have any inquiry or if you want to prepare a strong festive season strategy, contact Lengow UK team at .

Yacine Merad, Lengow Country Manager UK (, ), Mariko Komaki, Business Developer UK (, ) and Thomas Nolleau, Business Developer UK (+44 203 445 1002, ) will give you all the information and solutions you need to make Christmas time and sale period a success.

*Source: Internet Retailing & Econsultancy.com

 

It has been a while we haven’t interviewed a member of Lengow’s team… So let’s keep on what we usually do! Let us introduce Felicia Kron, Lengow’s Country Manager Scandinavia (Sweden and Denmark).

 

Hi Felicia, can you introduce yourself in a few words?

Hello! I am Swedish with a love for Internet shopping, horseback riding and sunny weather! I was one of the first persons at the International Lengow office in Paris and started in the end of February 2012.

What about your career before Lengow?

I have always been persuaded to live abroad and since a little girl I have loved the French language which I also studied for many years. Starting off at Tetra Pak in Sweden working with their International clients, I decided in 2010 to try my luck in France and began my International career as a Business Development Manager for Sweden at Mediastay, an Internet company within Performance Marketing. After a while I also took over the UK market but the gaming industry did not suit me very well and in February 2012 I decided to change focus and work within e-commerce at Lengow instead!

Can you tell us more about your missions at Lengow?

My first mission was to launch Lengow in the Scandinavian market with Sweden and Denmark as a main focus and thereafter, continuously building up and developing the activities within these markets which is my main focus today.

How would you define the Swedish market?

The Swedish e-commerce market is relatively new and still in growth in comparison to other mature markets in Europe. Nevertheless, it is not less interesting! It is very easy to start an e-commerce business today; the difficulty is to keep it profitable which is why many smaller companies use agencies to build up their marketing activities. Swedish companies also seem technically skilled and therefore seem to take an interest in technical products. Even though it might seem as a small market, it has plenty to give and I am looking forward to follow the continuous development of Swedish e-commerce, hopefully with Lengow as a strong player on the market.

Why did you choose to join Lengow?

I have always been very interested in e-commerce and with Lengow I am not limited to one category or one merchant only. Instead, I am given the possibility to see e-commerce as a whole on the market with daily interactions with different e-merchants which is really interesting.

What would you advise to merchants who begin in e-commerce?

To explore the Scandinavian markets and to generate traffic I would give the following advice:

• Make sure to use the proper marketing channel. You will be faced with plenty of channels; CSEs, affiliate networks, sponsored links, retargeting… Choose your channels based on the amount of time you can spend and the budget that you have!
• Constantly work on optimizing your visibility. If possible, make sure to choose a channel within your category, make sure to adapt your information to be shown in the ad space of your partner and regularly update this information.
• Follow up the results. Follow up the results on a daily basis all the way down to product level and act directly upon the results. If you notice that there is a category or a product that is not profitable, remove it from the channel. This is probably the hardest advice to follow as it could be pretty time consuming when having plenty of products….

Fortunately there is Lengow to help with this, in order for e-merchants to save time and control every single penny spent. Big company or small company doesn’t matter, Lengow fits all!

 

 

After the International Ecommerce Award at Ecommerce Paris Fair in September, Lengow follows on prizes and wins the 2012 Ecommerce Trophy in Innovation category.

The Ecommerce Trophies, on Ecommerce Mag’s initiative – a French magazine dedicated to e-business professionals, that analyzes and makes understand the great tendencies of e-business and digital economy-, are a professional event whose aim is to highlight the initiatives and actors the most remarkable of the market. The 2012 edition took place at Pavillon Gabriel in Paris, on the 16^th of October and has rewarded all the great names of the ecommerce industry.

Six categories which correspond to six key sectors of an online activity were rewarded:

-          Design
-          Online marketing
-          Marketing buzz
-          Mobile Internet
-          Innovation
-          Logistics

We are very proud to announce that Lengow won the 2012 Ecommerce Trophy in the Innovation category!

This 2^nd prize within a month rewards the work of Lengow’s team and hightlight the constant innovations within the solution. This award also confirms Lengow in its international development.  The will of always giving merchants the features they need made us win this new reward, which comes as a token of the quality of Lengow’s solution.

Innovations we propose, such as Tag Capsule among others, make the company counts among its clients Quiksilver, Office Depot, The North Face, Levi’s, Oregon Scientific…

 

 

As you know, Lengow was exhibiting at Dmexco fair, leading expo & conference for the digital industry, in Cologne in early September.

This show was the occasion for Maxime Privé, Country Manager Germany to present Lengow and give some advice on the use of ecommerce channels via an interview for Media-Treff.

Here’s the complete video of Maxime explaining how to use in a professional way the different ecommerce channels (in German):

Maxime Privé, Lengow Country Manager Germany: How to use the different ecommerce channels in a professionnal way?

For those of you who can’t speak German, Maxime is explaining how to make retailers’ e-marketing campaigns work smarter with Lengow. With e-commerce needs in perpetual evolution and an increase in market competition, online retailers are facing a new set of issues: too many points of contact, too many technical requirements and too many hours spent managing feeds across distribution channels. With so many e-marketing options, how would merchants choose the most relevant and efficient management solution to meet retailers’ day to day needs? How do they improve their visibility to make smarter and more insight driven optimization? Lengow do help online retailers with those issues thanks to its solution that allows to centralize data feeds, increase performance indicators and maximize time and money spent managing campaigns across these channels: comparison shopping sites, affiliate platforms, marketplaces, social networks, retargeting, and many others.

Maxime highlights the fact that Lengow is a French company which knows a great success in France thanks to the quality of its service and the clients’ support. That’s why the company has been taking on an international dimension and has settled in Germany since the beginning of the year. Germany gave Lengow a warm welcome since we gained a foothold in the German market thanks to the acquisition of great clients such as MyToys.de, GetMobile.de, Levi’s, Quiksilver, Decathlon, etc.

You will find all the information on our websites www.lengow.de and lengow.co.uk, and of course all the news on Twitter: and .

After Cologne, Paris and London, Lengow continues its tour of European e-commerce shows with the Targi Ehandlu event in Wroclaw, Poland, on the 24^th of October.

Around 100 exhibitors offering e-commerce products and services and over 1,000 online stores representatives meet to exchange the experiences and learn about new services and products. Polish Targi eHandlu is open to all companies whose offer is addressed directly or indirectly to the e-shops and individuals trading on the Internet. The fair will take place at the Unesco World Heritage – Hala Stulecia, Wrocław.

Discover Lengow on stand D15

You have some inquiries, you want a demo of our solution or you just want to meet the team?

Feel free to come and visit us booth D15. Paulina Czartoryjska, Country Manager Poland and Maxime Privé, Country Manager Germany, will be there to show you the Lengow solution and give you all the information you need to know about its use and its benefits for your e-shop!

Attend Lengow’s conference held by Paulina Czartoryjska on October, 24, 13h30, to discover the solution and its features.

Have some previous questions? Feel free to contact Paulina Czartoryjska by phone: or by email: . To learn a bit more about Lengow before meeting us at Targi Ehandlu show, visit our website www.lengow.pl where you will find a lot of information!

If you want to optimize your online marketing and therefore your profitability, Lengow’s stand is the place to be! So let’s meet stand D15!

 

Lengow was rewarded at the Ecommerce Awards during the Ecommerce Paris 2012 fair, the greatest Ecommerce show throughout Europe.

As each year, the French capital welcomed one of the most important online retail events last week: the Ecommerce Paris fair. The show received this year 500 exhibitors and 30 000 visitors. In addition to exhibition and conferences, the Ecommerce Paris fair rewarded some of the ecommerce actors during the Ecommerce Awards.

The Ecommerce Awards rewarded the best technical ecommerce innovations. The aim for these awards is to highlight innovations that respond to the market issues that e-retailers may face.

Among the categories to be rewarded, there were the best technologies, innovations, digital marketing tools, client relation, m-commerce, logistics and international development.

We are very proud to announce that Lengow won the International Ecommerce Prize!

Such a prize confirms the decision to develop Lengow worldwide and to position itself as the market leader! Indeed, Lengow is already present throughout Europe (France, United-Kingdom, Germany, Spain, Italy, Portugal, Benelux, Sweden, and Denmark), North America and Brazil. Such a development has been reached thanks to the creation of the European Operations office in Paris last March. Since then, 15 persons have been hired and has been contributing to Lengow’s international influence.

Thanks to its team, Lengow is now proud to count among its clients The North Face, Oregon Scientific, Levi’s…